Marketing with Mobile Matters to You
We at The Space Monkey cannot stress the importance of mobile. Mobile what you may ask? Mobile everything we say. It’s the one device that every potential customer has with them, literally 24/7. According to VentureBeat there’s almost 3.5 billion smartphones out there. Mobile has quickly become one of the most important marketing tools today. From our analytics data we can see that approximately 75% of all traffic comes from mobile devices. Here are our quick tips to make sure you’re not losing out on potential customers.
Mobile Marketing Strategy
The biggest piece of advice we can offer is to first have a mobile marketing strategy.
Mobile Friendly Site
Your website should be 100% mobile friendly. This doesn’t just mean your site needs to be a ‘one-size-fits-all’ but rather tailored for the mobile experience on top of your desktop site.
Google has a mobile algorithm that ranks mobile friendly sites higher.
User experience is a key factor. Have a site that makes for easy navigation. As soon as a user feels lost, you have already lost them.
Mobile adverts are good way to get your message to your target audience. Mobile ads can range from Twitter promotions, the new Instagram adverts, Snapchat, mobile video ads, these all help bring in users and potential customers. It does also help to know you’re target audience; its unlikely older generations would be on Snapchat for example.
If you’re in eCommerce, an app may be a good way to go. Having app only deals and ‘first time buyer vouchers’ is a good way to get new users signed up. Mobile payments are important too. According to Statista, worldwide mobile payments accounted for $450 billion dollars in 2015.